About Sarah
Wonder-er. Wander-er. Old soul.
Baker. Book & film lover. Aspiring London resident.
Certified Wayfinder Coach & Founder of Anomaly.
Quite simply, this entire adventure in business ownership has been an anomaly in my life - a deviation from what was normal or expected - because I never saw myself as an entrepreneur.
Before launching Anomaly, I spent ten years working at Northwestern Mutual, a financial planning firm on Fortune’s top 200 list. While my role and responsibilities evolved over time, I was primarily involved in the onboarding and development of new financial advisors. I was surrounded by (and coaching) business owners on a daily basis, and yet I never considered myself to have the skills or personality of an entrepreneur.
This “I’m not cut out to be a business owner” story that I told myself is just one example of how my identity was keeping me from dreaming bigger about my future and the impact I could make in this world.
By slowing down, getting curious, and reconnecting to my creativity, I was able to shed my outgrown identity, explore new Ideas, and rediscover purpose.
Each Idea becomes a stepping stone towards the person you’re becoming.
The Idea of Anomaly and the process of bringing this business to life has asked me to expand my identity and grow in unimaginable ways. It has asked me to examine my limited beliefs, come face to face with doubt, and develop a working relationship with fear.
Nurturing this Idea requires that I tune into my intuition and build stronger, more trusting relationships with myself and my community. And at times, I’ve had to learn valuable lessons in disappointment and grief.
And Anomaly is just one Idea, one example of an opportunity for personal growth and evolution. Ultimately, each of our Ideas becomes a stepping stone toward the person we’re becoming.
Are you ready to take the first step?
My coaching approach blends:
Life + Work
By exploring new Ideas, you’ll start to blur the lines between life and work in a way that creates a more cohesive experience. This isn’t about breaking boundaries but viewing your life as one ever-evolving and inspiring creative project.
Visionary + Tactical
During my time at Northwestern Mutual and in my experience as a coach, I’ve developed the curiosity and agility needed to help clarify your big-picture vision and identify the next steps needed to bring each Idea to life.
Art + Science
As a Certified Wayfinder Coach, I’m equipped with tools from a wide variety of disciplines. This unique blend of art, spirit, and science allows me to meet you where you are and help you grow in a way that feels authentic to you.
“There is no destination, no end point. There is only creating and experiencing, creating and experiencing, creating and experiencing, in endless unique ways.”
— Suzanne Eder, What You Want Wants You